Before the pandemic, if there was something studio executives rubbed their hands about, it was the near total eclipse of the theatrical window.In 2021, for some studios that dream came true, and as far as 2022 goes, hopefully they’ve learned their lesson from this nightmare that, in Deadline’s annual survey, shows largely diluted box office grosses and lackluster home viewership for major studio theatrical day-and-date movies.We’ve assembled the best data out there on the 30-day home viewership of these movies from third party data corp Samba TV and juxtaposed them next to their domestic box office results since the simultaneous release of movies on streaming has been predominantly a U.S.
Read more on deadline.com
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