Self-promotion is built into the Hollywood marketing machine, which is why, if there is a movie within a movie or movie within a show, they carry the brand of the same or affiliated studio.
The examples are numerous, from the Warner Bros./DC film Aquaman on HBO’s Entourage to Universal Pictures’ Metalstorm in this summer’s Universal movie The Fall Guy.
That’s why it was surprising to see that the film adaptation of Only Murders In The Building trio’s eponymous podcast — a main plot line in Season 4 of the hit Hulu/20th Television comedy series — is a Paramount Pictures production.
Paramount film executive Bev Melon, played by Molly Shannon, is a major character, and Charles (Steve Martin), Oliver (Martin Short) and Mabel (Selena Gomez) visit the lot in the season premiere where they meet with Melon’s Paramount Pictures team, drop by the backlot New York street and have a heart-to-heart by the fountain, with the famous Paramount main gate arches as well as the water tower with the Hollywood sign in the background all showcased.
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