Why Bollywood’s Biggest Films Are Failing at the Box Office
variety.comNaman Ramachandran Despite the star wattage of A-listers Aamir Khan and Akshay Kumar, the underwhelming box office performance of “Forrest Gump” adaptation “Laal Singh Chaddha” and “Raksha Bandhan,” respectively, have set the alarm bells ringing in Bollywood.Both films released on Aug.
11. The date was tailor-made for “Raksha Bandhan,” a film about brother-sister relationships, as it coincided with the festival of Raksha Bandhan, which celebrates siblinghood.
Headlined by Kumar, one of India’s most bankable stars, the film, which was made on a budget of approximately $9 million, has collected some $6 million in a week of release, according to industry estimates.The numbers are starker for “Laal Singh Chaddha.” Khan headlined three of India’s all-time box office champions, including No.
1 “Dangal” ($311 million); No. 6 “Secret Superstar” ($154 million), by “Laal Singh Chaddha” director Advait Chandan; and No.
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