Streamers hoping to capture audiences with their latest television series have a limited window to do so, according to a new report from Samba TV.
In fact, shows may only have a shelf life of about two weeks to attract viewers. Data from 20 of the most popular shows released in the second half of 2022 shows that 15 of them had driven more than 75% of their total 51-day viewership in just the first 15 days of release.
The only exception? Netflix’s Wednesday. The Addams Family spinoff series had only attracted about 66% of its viewers in the first 15 days and had a longer shelf life than most, Samba reports.
Wednesday also blew past HBO’s House of the Dragon to become the most-watched premiere of 2022 in the 40-day viewership window (House of the Dragon won in the initial 15-day window).
Read more on deadline.com
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