TVMonaco to Focus on Environmental Issues When Channel Launches, Reflecting Concerns of Prince Albert II
Leo Barraclough International Features Editor At MipTV on Tuesday, the senior management of new public broadcaster TVMonaco revealed further details about the channel, which will launch on Sept. 1. The channel executives present at the event at the Carlton Hotel in Cannes included its CEO Salim Zeghdar, deputy CEO Nathalie Biancolli, Marie-Pierre Gramaglia, president, and Virginie Lavagna, general secretary. The channel will be 100% owned by the Monegasque state. Revenue will come from advertising, and from selling the shows it produces. The budget for content for the first three months will be Euros 15 million, after which there will be a budget set for 2024.