Brent Lang Executive Editor Warner Bros. Discovery U.S. Hispanic has partnered with GroupM and Cocina Media on “El Toque de Aarón.” The all-new original seriesfollows celebrity chef Aarón Sánchez and his team as they help Latino restaurants in the Los Angeles area reach new heights.
Kimberly Clark’s VivaÒ Paper Towels Brand will be an integrated sponsor, with other GroupM clients featured throughout the series.
Sánchez will also act as an executive producer. The six-part series unfolds in Latino restaurants with great potential, ready to seize the opportunity to optimize their business – from devising a more exciting menu to improving the overall aesthetics to streamlining their execution and raising their public profile.
Sánchez will help reimagine these restaurants to bring out their true soul, with a revamped menu and a refreshed space. In each 30-minute episode, the culinary wizard will put his personal touch on each menu item, while mentoring each restaurant’s chef and sharing tips and tricks of the trade along the way.
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