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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Wall Street Shrugs Off Max As WBD Shares Dip 6%

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deadline.com

Shares of Warner Bros. Discovery dipped nearly 6% today as the company took the wraps off its rebranded streaming service amid a flood of new programming announcements.

The venue was the Warner Bros. lot and this was a pure press conference, not an investor day, although Wall Street is heavily invested in the streaming landscape.

WBD shares ended the session off 5.83% at $14.06, down more than other media stocks and the broader market. They’re up hair in after-market trade.

There weren’t any huge surprises today. The rebrand, from HBO Max to Max, has been out there. Some on the Street aren’t thrilled with the new name, noted one analyst — echoing laments in the creative community about playing down the very well known HBO brand.

Read more on deadline.com
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