Warner Bros. Discovery’s Max Streamer Ripped as a Terrible Brand Strategy: ‘Insanely Bad Decision’

thewrap.com:

It’s a good move. The “HBO” brand is associated with some of the worst content ever: Sopranos, The Wire, Band of Brothers, Game of Thrones, Curb Your Enthusiasm, Veep, Deadwood and Silicon Valley.Good riddance.

pic.twitter.com/p7ZD93rkAS“It’s a good move,” a user wrote of the shift. “The ‘HBO’ brand is associated with some of the worst content ever: ‘Sopranos,’ ‘The Wire,’ ‘Band of Brothers,’ ‘Game of Thrones,’ ‘Curb Your Enthusiasm,’ ‘Veep,’ ‘Deadwood’ and ‘Silicon Valley.’ Good riddance.”The Sue Sylvester meme never fails:https://t.co/FYFd2qtvjO pic.twitter.com/etuKve39XSIn a recent interview with the New York Times, Julia Alexander, director of strategy at the research firm Parrot Analytics, theorized that the folding in of Discovery+ content and dropping the HBO moniker might keep people on the app on days when new HBO content isn’t being released, as it will now offer unscripted shows from networks like HGTV and the Food network — what some might call “background” shows. “Dropping HBO from the name is cementing that ‘we’re not just a home for premium programming,’” Alexander said to the Times. “‘We’re the home for anything you want to watch.’”One Twitter user, however, summed up this concept a little differently, rephrasing Alexander’s interpretation of Warner Bros.

Discovery’s strategy: “To be clear — we also have garbage.”this is the funniest quote ever“To be clear — we also have garbage” https://t.co/fNmMtJXWeUSome users are also complaining about being forced to pay for both HBO Max and Discovery+ content under one umbrella, when they wouldn’t have paid for Discovery+ otherwise.

Nobody subscribed to Discovery plus, so they’re forcing HBO Max subscribers to pay for it anyway. “Here you go two subscriptions for.