Max Rebrand Sees Warner Bros. Discovery Return To Kids Space With Reboots & New Parental Controls
deadline.comWarner Bros. Discovery disappointed the children’s TV industry last year when it pulled a number of shows from HBO Max, signaling an exit from this part of the business.
However, now, with the launch of the rebranded Max service, the company behind the Looney Tunes and Hanna-Barbera libraries is returning strong to the sector and admitting that it was ostensibly technical difficulties that caused some of its problems for younger folk. RELATED: Deadline’s Full Coverage Of Max Launch Event “We sit on the best library of IP for kids content [compared] to anyone so we’re not only going to reboot a lot of what we already have in our library but we’re also going to make new [shows],” said Kathleen Finch, Chairman and Chief Content Officer, Warner Bros.
Discovery’s U.S. Networks Group Finch revealed three new kids projects as part of the Max launch: Peter and the Wolf, a short film from Bono and Gavin Friday, Gremlins: Secrets of the Mogwai, which launches on May 23, and Tiny Toons Looniversity.
She also added, “We’ve got all kinds of projects… in the works. It’s a way for us to really target the kids market in a way that that HBO hasn’t been able to because… HBO is not a kid friendly brand, necessarily, even though Warner Bros.
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