Following a landmark season, kicking off with a broadcast deal with Apple worth $2.5 billion and the signing of soccer legend Lionel Messi to Inter Miami, Major League Soccer continues to cement itself within North American sport culture.
With some of the biggest names in music and entertainment becoming fans, the league’s hip-hop connection was the ideal starting point for the league’s new digital feature, Major League Soccer’s The Jersey Swap.
Based on the tradition of players on opposing teams swapping jerseys at the end of a match as a sign of mutual respect, it highlights the connection between artists, athletes, entrepreneurs, and creatives across soccer, music, and culture.
In the clip, MLS sits down with D.C. native Wale and Memphis-born Yo Gotti, who bought a stake in D.C. United back in 2021. Shot at the flagship store of apparel brand SOMEWHERE, who partnered with MLS to design a 2023 All-Star capsule collection of clothes and accessories earlier this year, the rappers swapped jerseys and their takes on music, hometown pride, and their shared respect for the DMV.
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