UTA Hires Fremantle’s Samantha Glynne To Oversee New EMEA Brand Clients Division
deadline.comEXCLUSIVE: UTA is setting up an EMEA branch of its Entertainment and Culture Marketing (E&CM) group and has hired Fremantle Global Branded Entertainment boss Samantha Glynne to oversee the new department.
The E&CM branch, which launched five years ago, handles brand clients and Glynne will take the lead on building UTA’s international strategy in the space.
The branch already has a presence in LA, New York and London, with clients including Coca-Cola, Google and LinkedIn. Glynne has already started and reports to E&CM Co-Heads Julian Jacobs and David Anderson. “The borders of global entertainment are vanishing, the UK and EMEA creative markets are incredibly dynamic, and we are in a great position to bring our clients to the space with Sam’s guidance,” said Jacobs.
Glynne said the company is “perfectly positioned to unite culture, entertainment, strategy and delivery in a future-proof way.” She has been with Fremantle for nearly a decade, joining as VP, Global Branded Entertainment before being upped to SVP in 2019.
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