Celebrity Big Brother returned for the first time in six years to 2.7M viewers last night, as Sharon Osbourne and Kate Middleton‘s uncle entered the house.
The show was just ahead of the launch of the civilian Big Brother UK in October, which secured 2.5M viewers, according to Barb data supplied by overnights.tv.
Celebrity Big Brother, which peaked with 3M, will now have the benefit of airing nightly on ITV main channel for the next three weeks in the primetime 9 p.m.
GMT (1 p.m. PT) slot and be given a big push on streamer ITVX. The civilian Big Brother kicked off in the same slot in October but was then moved to ITV 2 and ratings naturally declined from there – averaging around 1M per night.
Read more on deadline.com
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