TikTok Hits Pause On Politics To Deliver Its Second-Ever NewFronts Message To Advertisers
deadline.comTikTok is capping off this week of NewFronts in New York with an even larger extravaganza than its first-ever edition in 2023.
The show is scheduled to kick off at 7 p.m. ET, and this post will be updated as things unfold. While it is highly unlikely to be referenced during the event, TikTok has been under a microscope, not only for the fierce loyalty of its 170 million users and growing, but for its ties to China.
The U.S. Senate last month passed a bill by a wide margin ordering the ByteDance subsidiary to be sold to a U.S.-based owner or risk being shut down.
The company says the security concerns fueling the legislation are ill-founded and has vowed to sue if President Joe Biden signs the bill into law, as many regulators are urging him to do.
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