‘The Secret Lives Of Mormon Wives’: How The Managers Of These LDS Influencers Transformed Them From The Faces Of A TikTok Scandal To Reality TV Stars
deadline.comTwo years ago, influencer Taylor Frankie Paul blew up the internet when she went live on TikTok to tell her followers that she and her then-husband were getting a divorce.
The real surprise, however, was Paul’s admission that the couple was splitting because she’d broken the rules of their “soft-swinging” agreement, where they’d been swapping spouses with others in their LDS community, but would never “go all the way.” The video rippled across TikTok as people wondered who else from “MomTok” — the group of young, Mormon moms who had cultivated a hefty social following — could be involved in the scandal, and the cameras began rolling on Hulu‘s The Secret Lives of Mormon Wives not long after.
That stroke of genius timing is all thanks to their manager, Select Management Group’s Danielle Pistotnik, who saw too much potential in these women’s lives to keep them relegated to social media, even before any swinging scandal had taken place. “This sounds insane, but the first time that I was on a call with all of them, I was like, ‘There has to be cameras here.’ The dynamic that they have is so funny,” Pistotnik, who is also an executive producer on the series, told Deadline. “It didn’t make sense for the entirety of their career to be subject to a 60-second video.
It was so clear that there should be something long form and people should get to see this, especially because they’re Mormons, and I think there’s such a misconception of what those people are.
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