Talpa Quiz Format ‘The Floor’ Heads To Ukraine To “Provide Respite” From The Devastation Of War
deadline.comEXCLUSIVE: Talpa Studios entertainment format The Floor is in production in Ukraine, as a response to the devastating war that continues to cripple the Eastern European country.
Novy Channel and Netherlands-based Talpa are co-producing the remake of the shiny floor show as part of a relief effort designed to “offer a form if distraction from the news and contribute to the positive well-being of Ukrainian viewers,” they say.
The Floor Ukraine is set to air in spring 2024, with a quick turnaround production kicking off in the safety of the Netherlands yesterday.
Novy’s Head of Production, Olena Anotova, told Deadline it was currently “not safe to set up a steady and continuous production of this scale” in her home country. “The production of The Floor in the Netherlands offers a safe environment for both contestants and the Ukrainian production team.
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