Audity Unveils Athlete Audio Experience With Aliyah Boston, Kelsey Plum, Mikaela Shiffrin (EXCLUSIVE)
Selena Kuznikov Audity, an audio company under unscripted media business Asylum Entertainment Group, has partnered with WNBA players Kelsey Plum and Aliyah Boston, as well as Olympic skiing champion Mikaela Shiffrin, for a new “audio experience” dubbed “Coach.” Coach is currently in development in collaboration with the athletes and will serve as an experiential brand that offers listeners access to a selection of customized coaching audio content, which it notes will not be a podcast. Coach will offer personal insights and motivation from elite athletes, “sharing their experience on and off the court in the context of performance, mindset and story through audio.” “Coach is being developed to become a game changing differentiator within the audio business ecosystem, as well as for today’s generation of athletes,” says Chris Corcoran, general manager and chief content officer of Audity.