Brian Steinberg Senior TV Editor Paramount Global is seeing a rush on advertising slots in its coming 2024 broadcast of Super Bowl LVIII, a bright spot in a bleak market for the TV business.
Paramount’s CBS is slated to broadcast the NFL’s next Big Game on Feb. 11 of next year from Las Vegas — the first time the football extravaganza has taken place there.
Already, the company has sold a significant portion of prominent spots in the first half of the game, according to three people familiar with the matter, and a good chunk of the same in the third quarter. “We have been telling clients, if you want Super Bowl — now!” says one media-buying executive.
Buyers estimate that CBS could have sold at least 70% of its available inventory, and potentially more. To be sure, some chunk of that projection would come from advertisers who have multi-year sponsorship deals to support the event, but notching such a level of sell-out in July is more robust than typical.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.