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‘Squid Game: The Challenge’ Premiere Draws Impressive U.S. Viewership For Netflix, Samba TV Reports

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deadline.com

EXCLUSIVE: Squid Game: The Challenge has piqued the interest of quite a few spectators. The spinoff of the popular Netflix show, which allowed contestants to immerse themselves in the world of the Korean hit, debuted on November 22.

In its first five days of availability, the premiere episode drew an audience of about 1.1M U.S. households, according to Samba TV.

The tech company reports that viewership was fairly diverse, as Black households over-indexed by 20% and Hispanic households over-indexed by 16%.

Compared to some other Netflix reality series, this indicates Squid Game: The Challenge might be a winner for Netflix, despite the legal challenges the streamer is now facing.

Read more on deadline.com
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