Sony Pictures Entertainment CEO Tony Vinciquerra is hoping that Hollywood’s creative community will stop worrying and learn to love artificial intelligence.
Speaking at an investor conference in New York hosted by BofA Securities, the exec began his answer to a question about AI with the caveat that it’s a “very complicated subject.” Dramatic advances in AI applications like ChatGPT emerged just as the WGA and SAG-AFTRA were facing contract deadlines with the AMPTP, and the guilds have made limiting AI one of their core priorities in negotiations.
The unions are concerned that studios will use the technology to cut writers and actors out of the process, reducing job opportunities, while also seeking securing intellectual property without human profit participants.
Writers “are very afraid that we’re all going to put them all out of business. That is so far from the truth,” Vinciquerra said. “AI is an unbelievable tool for the writers.
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