Record Store Day Black Friday’s Most Wanted: Olivia Rodrigo’s Must-Have EP, Plus Vinyl Exclusives From Noah Kahan, Nas, Joni Mitchell and More
variety.comChris Willman Senior Music Writer and Chief Music Critic “Brutal out there” may be a good description for how Record Store Day Black Friday will feel for those customers who have their appetites set only on the limited-edition piece that Olivia Rodrigo has coming out for the occasion.
Rodrigo is essentially playing the role of Taylor Swift this time around, in drawing the attention of consumers who might otherwise be fine leaving a Record Store Day event alone with a special release that will be noted for its immediate scarcity — in this case, “Guts: The Secret Tracks,” a four-song EP that has not been pressed in anything near the quantity to meet the demand.
Participating indie stores may want to stock tissues by the door; some have already preemptively warned customers they were allocated few or none of the 7,500 copies copies of the title).
Will it be any consolation to Rodrigo devotees that this RSD event is teeming with another 175 exclusive vinyl titles or so, most of them also worthy finds that will much easier to come by on Black Friday or beyond?
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