MTV’s schedule: The network had quietly morphed into an almost 24/7 offering of just one show. At one point in late June, “Ridiculousness” — a half-hour viral video-clip show hosted by famed skateboarder Rob Dyrdek — aired for 113 hours out of the network’s entire 168-hour lineup.
Many took it as a sign that MTV, a pioneering force in reality television that only a few years ago had also made major investments in original scripted programming, had just given up.Pundits had long predicted the death of broadcast TV, while basic cable feasted on a dual revenue stream of subscriber fees and advertising revenue.
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