Private-Equity Firm GTCR Takes Stake in Standard Media Index
variety.comBrian Steinberg Senior TV EditorStandard Media Index, a tracker of media spending that has gained marketplace traction in recent years, has a new controlling backer.GTCR, a private equity firm, has made a strategic investment in SMI through Dreamscape, Inc., a partnership with technology executives Scott Knoll, David Hahn and Michael Iantosca, Knoll was named CEO of Standard Media Index, effective immediately.
James Fennessy, the founder, will step away from his role leading SMI and will become a member of the board of directors of Dreamscape and serve as a consultant to the business.
Financial terms were not disclosed.“SMI’s leading data and ad intelligence products provide clients with real-time information to help drive better strategies around spend, placement and yield optimization,” said Knoll, in a statement. “With the proliferation of media channels and ad types, the insights that SMI can help provide are now an essential driver of media strategy.
The company’s deep relationships with clients and agency partners are underpinned by its customer-centric approach and its commitment to innovation.
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