Prime Video Italy Scripted Chief Talks Actors Strike, Local Talent & Shifting To A Mainstream Strategy — AVP Summit
deadline.comPrime Video Italy’s scripted chief Davide Nardini took to the stage at the AVP Summit today and provided views on the actors strike, the streamer’s strategic shift towards mainstream audiences and local talent.
Should the labor action drag on for a significant period, Nardini said it is possible the actors strike in Hollywood could have the unintentional impact of opening up opportunities for international talent.
He stressed Amazon was not planning for such eventualities and that this is not part of the streamer’s international strategy.
Instead, his team is geared towards providing context to Italian producers at the AVP Summit about potential outcomes. “New projects will have the opportunity to gesticulate because the strike has imposed a stop and that entails gaps that could be filled by international productions of high quality,” he said. “It’s very complex and I don’t know what’s going to happen tomorrow.” Elsewhere, Nardini addressed how Prime Video Italy has moved away from ordering scripted shows that target certain audiences and towards a more mainstream model. “We’ve changed some editorial lines,” he said. “Many projects from this year will target a wider audience.
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