Peak TV Leads to Peak Emmy Awards Pitches, and They’re All Tripping Over Each Other
variety.comMichael Schneider Variety Editor at LargeI’ve never had to turn away so many pitches on worthwhile shows, performers and producers as I’ve had to this year.
Sure, there are limited slots in most categories for Emmy nominations, but there’s also a limit to how many podcasts I can produce, how many features our team can write and even how many panels any of us can moderate.In TV, there didn’t used to be such a thing as an “awards consultant” or a “head of awards.” It just fell on someone in PR or marketing to make sure submissions were sent to the Television Academy and For Your Consideration ads were purchased.
But now there are so many TV awards consultants spending a good chunk of the year on campaigns that we’re often pitched by three or four different people on the same show or star.
There’s usually an awkward back-and-forth as we figure out who is covering what, and it often leads to some contenders being over-covered and others being under-covered.
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