Selome Hailu “Stranger Things” Season 4 and “Obi-Wan Kenobi” are currently the leading titles on their respective streamers, and both debuted on May 27.
With “Stranger Things” maintaining its status as one of Netflix’s most popular original properties, and “Obi-Wan Kenobi” marking the latest expansion of the “Star Wars” franchise, their premieres created what Nielsen called “the most anticipated weekend ever in streaming” — and Netflix came out on top.Netflix reported that Part 1 of the fourth season of “Stranger Things” had the company’s biggest premiere weekend ever for an English-language series, garnering 287 million hours viewed globally.
Nielsen measured the same weekend by TV viewing (no mobile devices) in the U.S. only, recording 4 billion minutes watched for Season 4 of “Stranger Things” and 5.1 billion minutes for the series overall, including the previous three seasons.
Per Nielsen, it’s only the third series ever to accrue 5 billion minutes viewed in a week. (“Tiger King” and “Ozark,” also Netflix titles, hit that milestone in March 2020).
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