Michael Schneider Variety Editor at LargeReach Michael on Twitter @franklinavenue or email mschneider@variety.comIt’s the end of May, which means Emmy campaigns have already been underway for months.
Our first special stand-alone Emmy issue is already out (more on that later), our Awards Circuit Podcast has been churning out two — and sometimes three — episodes a week with TV talent for two months now, and our coverage is all booked.And yet, we’re still getting last-minute pitches from talent reps anxious to get some coverage for their clients.
And unfortunately, we have to tell them all the same thing: The door is closed, we’re all full up. But the sheer number of people we’ve been hearing from — frequently pitching the exact same stars and shows — has been stunning this year.An excerpt from this week’s column:It’s daunting trying to cover the Emmy race in an era of so much prestige TV, just as I’m sure it’s challenging for the armies of publicists trying to get journalists interested in writing about their clients’ work.I’ve never had to turn away so many pitches on worthwhile shows, performers and producers as I’ve had to this year.
Sure, there are limited slots in most categories for Emmy nominations, but there’s also a limit to how many podcasts I can produce, how many features our team can write and even how many panels any of us can moderate.In TV, there didn’t used to be such a thing as an “awards consultant” or a “head of awards.” It just fell on someone in PR or marketing to make sure submissions were sent to the Television Academy and For Your Consideration ads were purchased.
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