Paris Olympics Beat Tokyo Competition Opening, Combined Viewership On NBCU Platforms Top 32M
deadline.comNBCUniversal’s presentation Saturday of the Paris Olympics opening on NBC, Peacock, and across key NBCU platforms posted a Total Audience Delivery (TAD) of 32.4 million viewers, according to custom fast national data from Nielsen and Adobe Analytics.
That beats the opening Saturday of competition for the Tokyo Olympics, which drew 17.7 million across all platforms. Highlighted by Caeleb Dressel and Simone Manuel anchoring respective gold and silver medal-winning 4x100m freestyle relays, a bronze for Katie Ledecky in the 400m free, victory for the U.S.
men’s soccer team, beach volleyball, diving, and men’s gymnastics qualifiers, live coverage in the afternoon (Paris Prime: 2-5 p.m.
ET) was followed by a primetime presentation (8-11 p.m. ET/PT). Saturday’s audience follows Friday’s Opening Ceremony, which was the most-watched for a Summer Olympics since 2012, with 28.6 million viewers.
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