Paramount Global Expands Partnership with Ice Cube’s Cube Vision; New Scripted Project About Black Experience In Hollywood In The Works

deadline.com:

Paramount Global is expanding its existing partnership with Ice Cube and his production company Cube Vision. Under the first look deal for television, Cube and Jeff Kwatinetz, COO of Cube Vision and Cube’s producing partner, will develop and executive produce projects for broadcast, cable and streaming platforms across Paramount.

Up first: a new untitled scripted project in development at Showtime Studios that explores the cutthroat world of Hollywood through the Black experience and the depths an explosive cast of characters go in pursuit of power and the price of fame.

The expanded partnership stems from the company’s long-standing relationship with Cube on such projects as the Big3 basketball league for CBS, Hip Hop Squares for VH1 and Cube’s VoiceOver role in Teenage Mutant Ninja Turtles: Mutant Mayhem. “Ice Cube is a bona fide powerhouse whose enduring impact on music, film, tv and sports resonates with generations of fans,” said Nina L.

Diaz, President of Content and CCO, Showtime/MTV Entertainment Studios. “It’s a privilege to build on our relationship with Cube Vision and continue to bring his trailblazing storytelling to audiences around the world.”  “We are excited to expand on our successful partnership with Paramount through this unique television deal,” said Cube and Kwatinetz in a joint statement. “This deal provides us with everything we need to bring amazing and authentic stories to television working with the best writers, showrunners, and television innovators in the entire business.