Canal+ Launches Branded Streaming Service in Hungary in Partnership With 4iG Group
variety.comLeo Barraclough International Features Editor European pay-TV operator Canal+ has launched a branded streaming service in Hungary, the latest in a series of international launches that also includes Austria, Czech Republic, Slovakia and most recently the Netherlands.
The Hungarian launch is in partnership with local pay TV operator 4iG Group. Jacques du Puy, CEO Canal+ International, said: “I am very pleased with the launch of our services in Hungary, which illustrates our strategy to digitalize our offerings, further strengthening our position in Europe.
Hungary is a dynamic market for SVOD services, and Canal+ is willing to take a significant place on that market. 4iG is the relevant partner to support this launch.” Canal+ content has been available in Hungary since 2021 through platform Direct One, which was previously branded as UPC Direct.
As part of the Canal+ agreement, 4iG will add Direct One’s 155,000 subscribers to its Digi service next year. Péter Fekete, CEO of 4iG Group, said: “The acquisition of Direct One’s satellite customer base is an excellent opportunity to increase our satellite customer base in Hungary.
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