Craig Melvin Brian Steinberg-Senior audience Craig Melvin Brian Steinberg-Senior

Ozy Media May Have Worn Out Its Welcome With Media Buyers

Reading now: 450
variety.com

Brian Steinberg Senior TV EditorCarlos Watson indicated Monday morning that he had much to discuss with advertisers, even though his company, Ozy Media, has been besieged by a torrent of difficult news about its relations with investors, vendors and staff. “This is our Lazarus moment,” the executive told interviewer Craig Melvin on NBC’s “Today.”Madison Avenue isn’t so sure.Watson is getting a cool reception among top media-buying agencies, according to one executive familiar with recent outreach that Ozy has made to those who direct the spending of billions of dollars of advertising on behalf of top marketers.

Read more on variety.com
The website starsalert.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA