Nicole Kidman’s second crack at starring in ads for the AMC movie chain — after her first AMC “heartbreak” ad campaign in 2021 went viral — was panned in the pop-culture zeitgeist after premiering March 1.Some fans vented their displeasure on X after the first new ad appeared — feeling let down after Kidman’s original ad was both beloved and lampooned when it first appeared in AMC theaters 2½ years ago.“So the new Nicole Kidman AMC ad is almost exactly the same.
It’s like one line different and she’s watching Elvis and Avatar 2 instead of Wonder Woman and La La Land,” @awkwardpancake wrote on X (formerly Twitter).Indeed, the new ad has been tweaked from the original version — and even removed Kidman’s iconic line from the 2021 version: “Somehow, heartbreak feels good in a place like this.”The new campaign, which will play in AMC Theatres, kicked off Friday and will consist of three ads.AMC will rotate in two other never-before-seen-in-theaters versions of the original pre-show ad over the coming months.In the new ad unveiled Friday, Kidman appears in the same jumpsuit as she did in the original, but instead of watching scenes from “La La Land” and “Creed” flicker on the screen, she’s watching scenes from “Avatar: The Way of Water” and Baz Luhrmann’s “Elvis.”According to Adweek.com, Kidman’s dialogue is also slightly different — “that indescribable feeling when the lights begin to dim — dazzling images on a huge silver screen, beautiful music soaring through me,” and the ad’s new kicker is: “That’s magic.”“I need whoever’s idea it was to cut the Nicole Kidman AMC commercial shorter to be held accountable,” @boredandtiredok wrote on X. “They need to pay for their crimes.
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