Say goodbye to “heartbreak feels good in a place like this.” Nicole Kidman‘s iconic commercial for AMC Theatres is going to be replaced by three new 30-second spots that will be played on a rotating basis.
AMC Theatres CEO Adam Aron is speaking out about what fans can expect. Keep reading to find out more… “We’re going to show three different reels on a rotating basis starting on March 1,” Aron told TheWrap. “You’ll see a different reel just before the movie begins.” The new ads are arriving just in time for the release of Dune: Part Two, which is expected to be one of the biggest movies of the year. Nicole signed a deal to remain as the AMC spokesperson back in August 2022, so we’ve been waiting a while for this new ad to premiere.
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