The yet-to-be-named platform plans to launch this summer and staff up to 20 people by the end of the year, a knowledgeable individual told TheWrap.
The entity has raised $7 million in funding from TPG and 40 North Capital. The board includes Jim Coulter, executive chairman of TPG, and David Winter, co-CEO of Standard Industries, 40 North Media’s parent company.
The site aims to compete with the Substack model, which has been attracting brand-name journalists to build their own businesses on that platform.
Its model is also informed by The Athletic, the sports startup that aggressively hired top names in sports journalism, an insider explained.
Read more on thewrap.com
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