Netflix Cuts Prices Around the Globe, With Some Reduced by Half
thewrap.comNetflix is cutting prices in dozens of countries by as much as half.“We’re always exploring ways to improve our members’ experience,” a Netflix spokesperson said in a statement. “We can confirm that we are updating the pricing of our plans in certain countries.”The streamer in recent months cut prices in a host of countries in the Middle East, Latin America, sub-Saharan Africa, Eastern Europe and parts of Asia.
The cuts apply to certain tiers of Netflix in those markets, and in some cases reduce the cost of a subscription by half, The Wall Street Journal first reported.The moves were not unexpected as streaming competition ramps up around the globe.
The total number of countries that see price reductions could top 100, Ampere analyst Toby Holleran wrote earlier this month.
The basic tier subscription is the one that would see the largest percentage drop, Holleran said, with cuts ranging from 13% in the Philippines to almost 50% elsewhere.
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