National Cinema Day $3 Tickets “A Big Ask” For Indies – Specialty Box Office
deadline.comA glum weekend box office overall (one of the worst of the year) wasn’t so awful for specialty, relatively speaking, with Breaking passing $1M on 900 screens and Spanish-language The Good Boss at $27K on 15.
Both are a far cry from pre-pandemic numbers but did hit the new normal for limited releases – reaching at least $1 million on 500 to 1,000 screens, and keeping the per theater average above three digits.The day in movieland was punctuated by an announcement from NATO nonprofit, the Cinema Foundation, of National Cinema Day, a one-day industry promotional event next Saturday with $3 movie tickets at over 3,000 theaters/30,000 screens.
The event was heralded by big chains but may be a big ask for smaller ones.Big arthouse chains Angelika and Landmark will not be participating.Laemmle Theatres is. “We just had to take it a step further since we deal with smaller distributors and independent producers.
But the response has been positive across the board,” said Greg Laemmle.This is a major push to bring in audiences as moviegoing, despite big strides, remains choppy, especially lately given the lull in blockbusters. “Tell your friends, grandmother, that one uncle – go ask out that one person, whatever you have to do,” tweeted Regal Cinemas touting the discount.
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