MTV Scores Highest-Rated VMAs In 3 Years As Taylor Swift Sweeps Top Awards
deadline.comTaylor Swift may have been the big winner at the 2023 MTV VMAs, but she’s not the only one celebrating. MTV saw its highest-rated VMAs in three years among the 18-49 demographic with a 1.03 (compared to a 0.58 in 2020), according to early data from Nielsen.
Among adults 18-34, the show saw its best rating since 2019, up 118% to a 1.14. The awards show also saw 37% growth in total viewers year-over-year with 865,000 people tuning in to watch the show, versus 630,000 last year.
These numbers are fast nationals, which means that final data will be available later Wednesday (and the totals are likely to go up).
This story will be updated when those are released. Swift swept at Tuesday night’s show, including the top award of the night Video of the Year for “Anti-Hero.” The singer-songwriter had the odds in her favor as she was the most nominated artist of the night going into the award show with eight mentions.
Read more on deadline.com