‘Lord of the Rings’ Owner Embracer to Separate Into Three Standalone Publicly Listed Entities
variety.comLord of the Rings” owner Embracer is separating the group into three games and entertainment companies: Asmodee Group, Coffee Stain & Friends and Middle-earth Enterprises & Friends.
Asmodee is a tabletop games publisher and distributor with a studio network and IP catalogue. Coffee Stain & Friends is a gaming entity with a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile.
Middle-earth Enterprises & Friends is known for its AAA game development and publishing for PC and console, as well as managing the “The Lord of the Rings” and “Tomb Raider” IPs.
AAA is the term used to classify video games produced or distributed by a major publisher, which usually have higher development and marketing budgets than other tiers of games.
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