Lionsgate Will Use AI to Let Filmmakers ‘Augment’ Their Work, Studio Expects to Save ‘Millions’ via Pact With Startup Runway
variety.comTodd Spangler NY Digital Editor Lionsgate is aiming to save a boatload of cash using generative AI technology as an assistive creative tool for filmmakers.
Lionsgate, the film and TV studio behind film franchises including “John Wick” and “The Hunger Games,” announced a deal with applied AI research company Runway, whose investors include Google and AI hardware vendor Nvidia.
Touted as Runway’s first deal with a Hollywood studio, the pact centers around Runway’s creation and training of a new AI model, customized to Lionsgate’s proprietary portfolio of film and television content.
Lionsgate owns a film and television library with more than 20,000 titles. According to Lionsgate, Runway’s model “generates cinematic video” that filmmakers, directors and other creative talent can use to “augment their work.” That AI-generated video can be “further iterated using Runway’s suite of controllable tools,” Lionsgate said.
Read more on variety.com