Lil Nas X and Nicki Minaj have both signed big brand partnership deals. Lil Nas has partnered with M&Ms on a mission to bring people together using the power of music and sweets.
Nicki Minaj, meanwhile, is aiming to help gambling platform MaximBet convince more women to waste their money on sports betting.
But which is more achievable?Hard to say really, although it’s a little easier to work out what Minaj’s new brand partnership actually involves.
Whereas with the Lil Nas / M&Ms tie up… well, the press release says that the musician and sweets brand will “leverage the power of music to lay the groundwork for a new platform that brings people together to celebrate music, build connections, and enjoy more moments of fun through a series of initiatives set to kick off later this year”.Allison Miazga-Bedrick – Senior Brand Director at M&Ms parent company Mars Wrigley – attempts to explain further: “In the world Mars wants tomorrow, society is inclusive.
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