Patrick Frater Asia Bureau Chief Lightning International, a Hong Kong-based content and channels business, is unveiling Flash, a new turnkey channel management service, designed to help media companies streamline video distribution to their customers.
The news was announced on the first day of the APOS conference in Indonesia. Developed with tech firm Amagi, Flash offers a suite of services including broadcast playout powered by Amagi, supply and management of all tech, ingestion of programming and video content, oversight of operations, including scheduling and EPG creation, 24/7 monitoring, alerts and back-up solutions, and delivery via satellite or IP, and delivery of VOD assets.
Lightning uses the service to power the more than a dozen FAST channels that it now operates including Pet Club TV, Pulse Documentaries, People & Planet, Docsville and Now 70s. “The goal of our new Flash service is to help content providers navigate the complexities of the broadcasting business and to provide an economical, one-stop solution that will take care of all video distribution logistics,” said James Ross, CEO, Lightning International.Srinivasan KA, co-founder and chief revenue officer at Amagi, said, “We are delighted to serve as Lightning’s technology partner for the launch of Flash, a solution that promises to significantly enhance the content landscape.
Broadcasters will now effortlessly connect with their audiences, expanding the reach of their extensive content libraries.”Lightning was earlier this year acquired by AsiaSat, the leading satellite solutions provider in Asia. Rock Entertainment Holdings, a global content and channel company, will see its Rock Action channel launch on Singtel TV on Oct.
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