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Life on Mars: Marketeers Return to the Riviera After Two Long Years for Mipcom
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variety.comLiza Foreman For anyone who entered the Palais during the Cannes Film Festival in July, when a smattering of stands filled one corner of the sprawling complex, arriving at international TV confab Mipcom to find a more abundant supply of colorfully decorated sales booths felt like landing on Mars and discovering life.A willingness to get back to physical meetings and in-person markets, after Zooming around the world during the pandemic, and the efforts of Mipcom topper Lucy Smith and her team to support getting anyone here that wanted to come, seem to have paid off.The event drew 1,200 buyers, 145 stands, representatives from 38 countries, 14 international pavilions, and 4,500 participants took part, Smith told Variety at a champagne.
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