The Avenue release Land of Bad, powered by Variance, grossed $1.8 million on 1,120 screens, landing in the top ten for the weekend as Variance noted strong word of mouth with Saturday grosses jumping 37% from Friday’ (not including Thursday sneaks).
The estimate for the four days is $2.07 million. The William Eubank film starring Russell Crowe and Liam and Luke Hemsworth is performing best on the West Coast and the heartland/Midwest, with suburban theaters delivering the biggest Fri-to-Sat growth.
Thi s is the tale of a covert Special Forces operation in the South Philippines that spirals into a brutal 48-hour battle for survival.
Also strong, Oscar Nominated Short Films opened Friday for their traditional a four-week run, a 19-year ritual that packages animated, live action and documentary shorts into three feature length films.
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