With Universal pushing R-rated comedy Please Don’t Destroy from Aug. 18 to Peacock, another R-rated movie, Strays, featuring the voices of Will Ferrell & Jamie Foxx is back-filling that date.
Originally, Strays was to open on June 9, a month from now. The WGA Strike is partly the reason for Strays‘ movie; an original bawdy comedy like this requires all the late night TV talk show promotion it can get.
Strays was about to start screening to the press and kick off a junket in the near future. However, Universal has had great luck with R-rated comedies in August, read 2005’s The 40 Year Old Virgin ($21.4M opening, $109.4M domestic) and 2019’s Good Boys ($21.4M opening, $83.1M domestic B.O.), and the fact that Strays is moving to Aug.
18 underscores the studio’s confidence in the film. In addition, Strays was in the middle of a tentpole whirlwind, going up against Paramount’s Transformers: Rise of the Beasts and playing into the heat seeking missile coming out of CinemaCon, Warner Bros./DC’s The Flash on June 16.
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