International Insider: Netflix Dishes The Data; A Seriesly New Event; Breaking ‘Blitz’
deadline.comGood afternoon Insiders, it’s time for you to get your weekly fix as we dive head first behind the headlines. Please read on, and sign up here. Netflix Dishes The Data Being transparent: Long-serving Netflix execs love to ruminate on the era when the company was a DVD mailing service, but what felt pertinent this week was the streamer’s more recent transformation into an outfit that is very much at ease with transparency over viewing data.
The murky days of walled gardens and numbers being kept hidden from even the most in-the-know producers appear behind us, and Ted Sarandos was in the English capital to beat this particular drum.
In a fortuitous bit of timing that was probably more execution than luck, the CEO keynoted a Netflix-sponsored RTS London Convention event in the week that the streamer’s latest data dump revealed the Brits have this year, in common parlance, absolutely smashed it.
Sarandos was able to tease the ‘What We Watched’report during his Tuesday keynote, revealing that the four most-consumed shows of the first half of 2024 — Fool Me Once, Bridgerton, Baby Reindeer and The Gentlemen — were all British (Bridgerton is technically a U.S.
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