‘Imaginary’ Review: Blumhouse Follows ‘M3gan’, ‘Freddy’s’ With Latest Chilling Trip Into Inanimate Toys-Turned-To-Childhood Terror And PG-13 Scares
deadline.comFollowing the outsized PG-13 success of both M3gan with its frightening robotic doll and then Five Nights at Freddy’s with its animatronic rock band, Blumhouse has now settled on a familiar childhood companion, a seemingly innocent stuffed bear named Chauncey, to deliver carefully calculated chills in Imaginary.
It is a formula that sheds the R-rated explicitness from the horror genre, something Blumhouse knows well, and makes it more palatable for a younger audience not just in ratcheting down the bloodletting, but also in bringing it to a level kids might relate to.
And what better than putting familiar playthings at the center of the action, in every case guaranteed to stir up our demons and make us jump out of our seats.
There is no reason to believe that Imaginary won’t also succeed, and this one from director and co-writer Jeff Wadlow (Truth Or Dare) delves deeper into psychological terror, a young person’s genuine frights, in telling its story of a blended family encountering their own greatest fears and leading to an all-out occult assault on their worst imagined thoughts.
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