Brian Steinberg Senior TV Editor The outsized audience for this week’s highly-watched women’s NCAA basketball match between Iowa and LSU may also have noticed that many of the commercials seen during the game belonged to AT&T, State Farm, Home Depot and Gatorade.
There was good reason. Optimum Sports, a media agency that specializes in sports properties and is part of ad giant Omnicom Group, had quietly snatched up 35% of advertising time during the game, a record setter in terms of viewership for women’s sports and the latest example of how interest in female players and the leagues in which they play is booming.
The match-up drew 12.3 million viewers — more than any individual game from the 2023 World Series or 2023 Stanley Cup Finals. “We placed a huge bet, and it came up for our clients,” says Jeremy Carey, chief investment officer at Optimum Sports, in an interview.
The agency’s spend around the Women’s NCAA basketball tournament — televised by Disney’s ESPN, not the joint venture between Paramount Global and Warner Bros.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.