How Kristin Juszczyk Found Viral Success Designing Taylor Swift’s Chiefs Puffer Jacket
glamour.comJuszczyk, the 29-year-old wife of San Francisco 49ers fullback Kyle Juszczyk, had spent the past several years of her husband’s career creating custom outfits for women like herself, who wanted to look fashionable while supporting their favorite team.
Juszczyk taught herself how to sew, made hundreds of pieces from skirts to jumpsuits, and soon realized that her passion project could be a real business.
But after years of hard work, she still hadn’t had her big break.“I was trying to collaborate with brands and no one was really interested in me,” she tells Glamour.Then, she took a big leap of faith, and sent two of her pieces—custom Kansas City Chiefs puffer jackets—to Chiefs quarterback Patrick Mahomes’ wife and her new friend, Swift.
Both women wore the jackets to the chilly Jan. 13 game, and Juszczyk’s world changed forever.This content can also be viewed on the site it from.Just a few weeks later, Juszczyk has secured a with the NFL to officially use their logos on her designs.
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