Fithian Group To Launch Digital Marketplace Connecting Indie Filmmakers And Exhibitors
deadline.comThe Fithian Group, launched last fall by longtime NATO chief John Fithian, has developed a data-driven, digital theatrical distribution marketplace it hopes will revolutionize how independent filmmakers and rights-holders book and release movies in theaters.
An early version of the platform, called Attend, rolls out Stateside in the first quarter of 2025. The U.S. and Australia will be initial markets.
Dozens of filmmakers and producers from Sean Baker to Steven Soderbergh Patty Jenkins and Ted Hope are supporting the concept, signing on to an Attend statement “that modern, democratic, data-driven marketplace providing an efficient and effective way to distribute all genres of film directly to theatres and audiences is a vital need for our industry and art form.” Powered by entertainment tech firm Vista Group, the marketplace allows filmmakers to upload details and materials for their films directly onto the platform.
Exhibitors can search the database, and Attend recommends movies. The platform also facilitates the logistics of getting the films to screen.
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