Film Academy Shuts Down Digital Magazine A.Frame, Lays Off Editorial Staffer and Contributing Freelancers (EXCLUSIVE)

variety.com:

Clayton Davis Senior Awards Editor The Oscars‘ digital magazine, A.frame, is shutting down. The website, created by the Academy to celebrate film, post behind-the-scenes interviews and share Academy member news, was run by one full-time AMPAS staff member and a small number of editorial contractors and freelancers.

The staff member’s final day is Friday. AMPAS declined to comment. As part of a new strategy, AMPAS will continue to drive content and engagement with its over 18 million followers on social media platforms such as Instagram, TikTok and Facebook.

The A.frame website will remain active and will continue to house digital assets linked from the Oscars’ social platforms. The latest cutbacks follow the organization’s restructuring in June, which resulted in layoffs following the merging and consolidation within the Sci-Tech council and the teams of the four L.A.

theater operations. In June, Academy CEO Bill Kramer told Varietythat he was “looking at the Academy’s structure, including the museum and archive, to create a unified focus, mission, and vision.” Hollywood studios and entertainment companies have been striving to create and monetize their content to serve their large global audiences over the past few years.