Endeavor China, which just named a new group CEO, Thursday announced the acquisition of Shanghai-based Mailman Group, a digital agency for sports brands and rights holders.Financial terms weren’t released.
Endeavor said the deal signals a continued commitment to clients in China and Asia-Pacific in sports marketing. It also follows the June 29 appointment of media and entertainment executive Sum Huang as CEO of Endeavor China.
Huang most was recently a co-founder and partner of XG Entertainment, a leading premium content provider in Asia.“Mailman and Seven League are exceptionally well-respected content engines with a proven track record building fan engagement,” said Endeavor president Mark Shapiro. “We share their commitment to helping
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